Music Video Aesthetic Moodboards by Genre

A lot of pop artists use bright colours, but I have found from my research that the most prominent colour in album covers, posters and music videos is pink. Most pop artists are female, so the pink connotes their femininity and a playful, youthful feel. It is also prominent because pink has become a very popular colour over the last three years, and it is seen as 'trendy' now, so many male artists such as Drake are also using it in their album covers and wardrobes. As the pop genre is very current and modern, as well as dominated by America, it makes sense that it moves toward trends in western society. Furthermore, I have found that a lot of artists are wearing playful, girly clothing (for example the bows on Melanie Martinez and Lana Del Rey above) because it connotes their youthfulness and appeals to a young female audience. 

I found that a lot of rock music album covers and posters feature a darker colour scheme to convey the often moody or angry tone of the songs within this genre. It has a grunge-y feeling to it with the filters that are used in photography giving it an amateur style, like a disposable camera. It appeals to fans of this genre because of the careless attitude that it puts across. 

The indie genre has a very nostalgic feeling to it, with filters and washed-out colours to give the images a hazy, summery vibe. A lot of album art is reminiscent of the past, or using deliberately distressed-looking cover art with added grain or 'dust' overlays too give the feeling of authenticity. There are a lot of colours that artists use, but the ones that I have seen to be most prominent are pale or muted shades of red, blue, beige and pink. 

This will help us find the general theme, mood and tone of each genre to ensure that our music video fits in to the genre we choose. I think the aesthetic of the Indie music moodboard is both the easiest to replicate and my favourite. I plan on maybe using a colour palette similar to the one shown in this moodboard or possibly setting the music video in the past to get the 'retro' vibes of the moodboard that is common in Indie music.