Survey Results

When we shared the link to our survey, we specified that it should only be completed if indie was their favourite genre. From the amount of girls who took the quiz compared to the amount of boys, it's clear that we should target females over males as they enjoy the indie genre more.

The next question asked the age range that the participants were in. Most people who liked the indie genre were between the age of 16-21, so this will be the age range of our target audience.

We then asked who the particpant's favourite indie artist was. Several people answered Lorde and Lana Del Rey, however a few mentioned artists like Bjork and The 1975. Because of the previous results, we decided that Bjork was too old for our target audience, and as we were targeting females, we wanted a female artist, ruling out groups like The 1975.

The next question asked for the favourite indie sub-genre. The most popular choice was indie pop, meaning that we will choose a song with more pop influences than rock influences by avoiding things such as harsh guitar or heavy drum beats.

 

The next question asked about what type of artist they preferred. We found that most people preferred a single female artist, and when we filtered the results to include only our target audience, this was the most popular answer of all. We also found that mainly boys chose male groups/artist and mainly girls chose female groups/artists meaning that our target audience prefers artists of their own gender.

We then moved on to questions about narrative. From the survey results, we found that most people liked a narrative that featured just the artist. However, when we filtered the results to include just our target audience, it became obvious that they liked a mixture of both live performance and narrative, and liked the idea of other actors as well as the artist.

We also discovered that the majority of people prefer a complex narrative to a simple narrative, even within our target audience. 

The audience prefers a narrative that has a happy ending over a narrative that has a sad ending, however because of the lyrics of our song we may have to against this as it wouldn't fit the song if we ended the music video on a happy note.

These are the most popular moods that our audience would like to feel when watching indie music videos. The most popular feeling is emotional, which contradicts the previous result because they said they would like to have a happy ending. However, this works well with our chosen song.

Overall, this has helped us discover our target audience and what those people most want to see. It will help us have the most successful music video possible.