Target Audience Identification
TARGET AUDIENCE PROFILE
CLASS: working-middle class
AGE: 15-21
GENDER: Female
ETHNICITY: Any
We are targeting young female reformers for our music video.
We have chosen to target working-middle class people as this is the most widely appealing genre of music for these classes. Furthermore, these groups of people are the ones that we conducted our initial audience research on, as when we shared the survey on Facebook it was our peers and possibly their parents that completed it, who are all middle or working class.
We have chosen to target teenagers for a number of reasons. Firstly, upon researching out two primary artists (Lorde and Lana Del Rey) we found that their primary target audience was also within this age group. When we did further research across more single female indie artists, we discovered that this was the case across most of them. Even broadening this into the indie genre, teenage girls were the most popular target age range. In addition, in my opinion teenagers are much more likely to buy merchandise and be active fans rather than passive fans, meaning that by targeting teenage girls our artist would have the biggest opportunity to make money.
We have chosen to target females because our artist is female, and therefore these young girls will be able to identify with her and therefore connect with her persona, meaning she is more likely to do well in terms of selling albums and merchandise. Also, upon researching Lorde's audience, I found that teenage girls make up the majority of it.
We have not specified an ethnicity to appeal to because we think our artist will appeal to all because of her political opinions (or the political opinions that her persona will have) and the positive representation that we hope to put into our music video.
Our music video will appeal to reformers because we want to represent women in an unconventional and progressive way, and this way of working towards social change will appeal to reformers.
Audience Profile:
Personality: Friendly, kind, enthusiastic, strong online presence (particularly active on social media)
Values: Feminism, freedom, equality, friendship and honesty
Interests: The past (vintage clothing, furniture, makeup, etc.), social media (online interactions and friendships), fan of indie music. Likes intellectually stimulating media, for example, compl;ex narratives in music videos.
CLASS: working-middle class
AGE: 15-21
GENDER: Female
ETHNICITY: Any
We are targeting young female reformers for our music video.
We have chosen to target working-middle class people as this is the most widely appealing genre of music for these classes. Furthermore, these groups of people are the ones that we conducted our initial audience research on, as when we shared the survey on Facebook it was our peers and possibly their parents that completed it, who are all middle or working class.
We have chosen to target teenagers for a number of reasons. Firstly, upon researching out two primary artists (Lorde and Lana Del Rey) we found that their primary target audience was also within this age group. When we did further research across more single female indie artists, we discovered that this was the case across most of them. Even broadening this into the indie genre, teenage girls were the most popular target age range. In addition, in my opinion teenagers are much more likely to buy merchandise and be active fans rather than passive fans, meaning that by targeting teenage girls our artist would have the biggest opportunity to make money.
We have chosen to target females because our artist is female, and therefore these young girls will be able to identify with her and therefore connect with her persona, meaning she is more likely to do well in terms of selling albums and merchandise. Also, upon researching Lorde's audience, I found that teenage girls make up the majority of it.
We have not specified an ethnicity to appeal to because we think our artist will appeal to all because of her political opinions (or the political opinions that her persona will have) and the positive representation that we hope to put into our music video.
Our music video will appeal to reformers because we want to represent women in an unconventional and progressive way, and this way of working towards social change will appeal to reformers.
Audience Profile:
Personality: Friendly, kind, enthusiastic, strong online presence (particularly active on social media)
Values: Feminism, freedom, equality, friendship and honesty
Interests: The past (vintage clothing, furniture, makeup, etc.), social media (online interactions and friendships), fan of indie music. Likes intellectually stimulating media, for example, compl;ex narratives in music videos.
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