A2 Media Studies

We created another survey on surveymonkey in order to get audience feedback on our final product. The first questions we asked were in order to separate our target audience, and after this we filtered responses so that only male and females aged 16-25 who enjoy the indie genre's responses were taken into account. 1) After watching the music video does it look like a real music video?  All 13 answered yes, meaning that we achieved our goal in creating a realistic and believable text. I believe we achieved this by researching and utilising Goodwin's music video theory and also some of the conventions of the indie genre. 2) Did you understand the music video?  Although 2 of the 13 asked did not understand the music video, this was expected as we intentionally wanted to have a complex narrative. Overall, we were able to successfully convey the narrative without dialogue by relying on codes and conventions. 3) What is your favourite part of the music video?  ...

I created a survey online and sent it to a few people that were in our target audience. I included questions at the beginning just to ensure that the only answers I considered were those of my target audience.

After getting most of our footage, we made a rough edit that we could later come back to and 'fine tune'.