Audience Feedback
We created another survey on surveymonkey in order to get audience feedback on our final product. The first questions we asked were in order to separate our target audience, and after this we filtered responses so that only male and females aged 16-25 who enjoy the indie genre's responses were taken into account.
1) After watching the music video does it look like a real music video?
All 13 answered yes, meaning that we achieved our goal in creating a realistic and believable text. I believe we achieved this by researching and utilising Goodwin's music video theory and also some of the conventions of the indie genre.
2) Did you understand the music video?
Although 2 of the 13 asked did not understand the music video, this was expected as we intentionally wanted to have a complex narrative. Overall, we were able to successfully convey the narrative without dialogue by relying on codes and conventions.
3) What is your favourite part of the music video?
There were a range of responses as there were no fixed answers to this question, however the most popular answers were the coffee shop scene, the library scene, and most surprisingly the red thread idea. As the red thread idea is subtler and relies more on symbolism, I am happy that the audience was able to decode this. There were also several comments on the editing, which reflects the changes that we made based on the first survey conducted.
4) What did you not like about the music video?
As stated in the earlier responses, some people didn't understand the narrative. However, this was expected because we chose to have a more complex narrative that relies on symbolism rather than explanation. However, it is pleasing that a number of people said that there was nothing that they didn't enjoy.
5) Is there anything that you would change about the music video?
Most responses either focused on clarification of the narrative (which is too late to change at this stage) or technical issues. However, after listening to the music video again we couldn't find any issues, so we determined that it was the device that the person was listening on and therefore can do nothing about it. Therefore, I think our music video was mostly successful in appealing to our target audience and conforming to the conventions of music videos and the indie genre.
1) After watching the music video does it look like a real music video?
All 13 answered yes, meaning that we achieved our goal in creating a realistic and believable text. I believe we achieved this by researching and utilising Goodwin's music video theory and also some of the conventions of the indie genre.
2) Did you understand the music video?
Although 2 of the 13 asked did not understand the music video, this was expected as we intentionally wanted to have a complex narrative. Overall, we were able to successfully convey the narrative without dialogue by relying on codes and conventions.
3) What is your favourite part of the music video?
There were a range of responses as there were no fixed answers to this question, however the most popular answers were the coffee shop scene, the library scene, and most surprisingly the red thread idea. As the red thread idea is subtler and relies more on symbolism, I am happy that the audience was able to decode this. There were also several comments on the editing, which reflects the changes that we made based on the first survey conducted.
4) What did you not like about the music video?
As stated in the earlier responses, some people didn't understand the narrative. However, this was expected because we chose to have a more complex narrative that relies on symbolism rather than explanation. However, it is pleasing that a number of people said that there was nothing that they didn't enjoy.
5) Is there anything that you would change about the music video?
Most responses either focused on clarification of the narrative (which is too late to change at this stage) or technical issues. However, after listening to the music video again we couldn't find any issues, so we determined that it was the device that the person was listening on and therefore can do nothing about it. Therefore, I think our music video was mostly successful in appealing to our target audience and conforming to the conventions of music videos and the indie genre.
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