A2 Media Studies

We created another survey on surveymonkey in order to get audience feedback on our final product. The first questions we asked were in order to separate our target audience, and after this we filtered responses so that only male and females aged 16-25 who enjoy the indie genre's responses were taken into account. 1) After watching the music video does it look like a real music video?  All 13 answered yes, meaning that we achieved our goal in creating a realistic and believable text. I believe we achieved this by researching and utilising Goodwin's music video theory and also some of the conventions of the indie genre. 2) Did you understand the music video?  Although 2 of the 13 asked did not understand the music video, this was expected as we intentionally wanted to have a complex narrative. Overall, we were able to successfully convey the narrative without dialogue by relying on codes and conventions. 3) What is your favourite part of the music video?  ...

I created a survey online and sent it to a few people that were in our target audience. I included questions at the beginning just to ensure that the only answers I considered were those of my target audience.

After getting most of our footage, we made a rough edit that we could later come back to and 'fine tune'.

I wanted to do a moodboard to help pinpoint the themes and aesthetics that I am going to use in my digipak and print advert for said digipak. However, I realised that I already had three moodboards on my blog already, and wanted to branch out and try something new. So instead, I decided to make a 'moving moodboard' in the form of a video, where I take clips from various different media texts and formats to make a short video with the kind of aesthetic I am looking for. I wanted to capture a melancholy feeling, which is difficult through static images alone, which is why I think that this was helpful to my research. I also wanted to portray her as romantic but 'edgy', which I did using clips from various films, interviews and TV shows that I like. The first clip is from Amélie , which I subtitled for clarity; the second clip is from a 1960s interview with Marilyn Monroe, recorded a few months before she committed suicide and the last audio clip is from a short web-seri...

For the filming we did this weelend (as last week's weather was too bad), Ella and I decided that my makeup and hair were not 'edgy' enough, and we created a new look based off of Lorde's album cover and the image we want to portray for our artist. Because of this change, I made another (higher quality) video detailing my makeup process. It is much easier to see as I recorded the whole thing instead of using the time-lapse feature, meaning that it is a lot smoother and higher quality despite the fact that I am using the front-facing camera. The song in the video is Lucky Girl by Fazerdaze .               

In this hour I tried to make our music video more creative by adding some lens flares and light leaks to make our shots look more interesting. It is a common theme of indie videos to have these kind of distortions, very prominent in both Lana Del Rey and Lorde's music videos, so I thought it would also be a good way to include some popular indie conventions. First, I went onto youtube and I searched for 'light leak overlay' and then I downloaded it onto the mac. Then, I moved it into Final Cut Pro X and bladed the parts that I wanted. I placed them over the clips that I wanted and then I turned down the opacity so that the original clip could be seen through it but still opaque enough that it was visible. I think it turned out well, I so I plan to do this to more clips in the video.